PIXELE COURSE

Make your expertise easier to buy, access and learn from.

We help experts, educators and creators improve how they sell and deliver courses, memberships and digital products. From clearer offers and websites to enrolment, learner access and useful automation, we work on the parts your business needs.

Discuss your course business

WHEN YOUR BUSINESS HAS GROWN

More offers should not make your business harder to navigate.

A free resource, a masterclass, a course and a membership can each serve a different purpose. As your business grows, pages and processes can become disconnected.

Customers need to understand where to start, what to choose and what happens next.

A free resource, a masterclass, a course and a membership can each serve a different purpose. As your business grows, pages and processes can become disconnected.

Customers need to understand:
where to start,
what to choose and
what happens next.

A free resource, a masterclass, a course and a membership can each serve a different purpose. As your business grows, pages and processes can become disconnected.

Customers need to understand where to start, what to choose and what happens next.

01

Unclear choices

Help people understand the difference between your offers and choose the right starting point.

02

Disconnected pages

Bring your messaging, pricing information and calls to action into line across the site.

03

Difficult handovers

Make the steps from sign-up or payment to access and support easier to follow.

04

Repetitive admin

Identify the emails, updates and routine tasks that could be handled more efficiently.

01

Unclear choices

Help people understand the difference between your offers and choose the right starting point.

03

Difficult handovers

Make the steps from sign-up or payment to access and support easier to follow.

02

Disconnected pages

Bring your messaging, pricing information and calls to action into line across the site.

04

Repetitive admin

Identify the emails, updates and routine tasks that could be handled more efficiently.

WHERE WE CAN HELP

Practical improvements across your course business.

We agree the work around your priorities. That might mean fixing one sales journey, improving your Kajabi setup or connecting the wider business.

01 / COURSE BUSINESS REVIEW

Find the right starting point.

Review your offers, website and customer journey to identify confusing steps, gaps and practical opportunities.

A prioritised action plan and a defined next step.

04 / MEMBERSHIP & ACCESS

Make joining and getting started straightforward.

Organise course or member content, welcome information and support routes so people know where to go and what to do.

Onboarding, content navigation and community setup.

02 / OFFER & WEBSITE CLARITY

Help customers understand what you offer.

Clarify how your courses, memberships and digital products fit together. Improve page structure, messaging and brand consistency.

Offer structure, website design and clearer content.

05 / EMAIL AND AUTOMATION

Reduce the work between the steps.

Connect sign-ups, purchases and follow-up with relevant emails and practical workflows. Keep personal attention where it matters.

Welcome emails, follow-up and routine administration.

03 / SALES & ENROLMENT

Make the next step easier to take.

Connect sales pages, pricing information, payment choices and checkout. Give people a useful next step when enrolment is closed.

Landing pages, checkout journeys and waitlists.

06 / ONGOING IMPROVEMENT

Keep the setup working as your business changes.

Update offers and pages, troubleshoot problems and use available feedback and data to decide what to improve next.

Testing, maintenance and agreed ongoing support.

01 / COURSE BUSINESS REVIEW

Find the right starting point.

Review your offers, website and customer journey to identify confusing steps, gaps and practical opportunities.

A prioritised action plan and a defined next step.

02 / OFFER & WEBSITE CLARITY

Help customers understand what you offer.

Clarify how your courses, memberships and digital products fit together. Improve page structure, messaging and brand consistency.

Offer structure, website design and clearer content.

03 / SALES & ENROLMENT

Make the next step easier to take.

Connect sales pages, pricing information, payment choices and checkout. Give people a useful next step when enrolment is closed.

Landing pages, checkout journeys and waitlists.

04 / MEMBERSHIP & ACCESS

Make joining and getting started straightforward.

Organise course or member content, welcome information and support routes so people know where to go and what to do.

Onboarding, content navigation and community setup.

05 / EMAIL AND AUTOMATION

Reduce the work between the steps.

Connect sign-ups, purchases and follow-up with relevant emails and practical workflows. Keep personal attention where it matters.

Welcome emails, follow-up and routine administration.

06 / ONGOING IMPROVEMENT

Keep the setup working as your business changes.

Update offers and pages, troubleshoot problems and use available feedback and data to decide what to improve next.

Testing, maintenance and agreed ongoing support.

01 / COURSE BUSINESS REVIEW

Find the right starting point.

Review your offers, website and customer journey to identify confusing steps, gaps and practical opportunities.

A prioritised action plan and a defined next step.

03 / SALES & ENROLMENT

Make the next step easier to take.

Connect sales pages, pricing information, payment choices and checkout. Give people a useful next step when enrolment is closed.

Landing pages, checkout journeys and waitlists.

05 / EMAIL AND AUTOMATION

Reduce the work between the steps.

Connect sign-ups, purchases and follow-up with relevant emails and practical workflows. Keep personal attention where it matters.

Welcome emails, follow-up and routine administration.

02 / OFFER & WEBSITE CLARITY

Help customers understand what you offer.

Clarify how your courses, memberships and digital products fit together. Improve page structure, messaging and brand consistency.

Offer structure, website design and clearer content.

04 / MEMBERSHIP & ACCESS

Make joining and getting started straightforward.

Organise course or member content, welcome information and support routes so people know where to go and what to do.

Onboarding, content navigation and community setup.

06 / ONGOING IMPROVEMENT

Keep the setup working as your business changes.

Update offers and pages, troubleshoot problems and use available feedback and data to decide what to improve next.

Testing, maintenance and agreed ongoing support.

THE CUSTOMER JOURNEY

What happens before the sale matters. So does what happens after it.

What happens before the sale, matters. So does what happens after it.

What happens before the sale matters. So does what happens after it.

We look at the steps people take through your business, from discovering your expertise to using what they have bought and deciding whether to return.

We look at the steps people take through your business, from discovering your expertise to using what they have bought and deciding whether to return.

01

Discover

Find something relevant.

02

Consider

Understand the offer.

03

Trust

See credible reasons to choose you.

04

Buy

Choose and pay clearly.

05

Join

Get access and a useful welcome.

06

Learn

Find and use the content.

07

Engage

Take part and get support.

08

Return

Discover a relevant next step.

Not every customer follows the same path.
We design around your offers and how people actually use them.

Not every customer follows the same path.
We design around your offers and how people actually use them.

WAYS TO WORK TOGETHER

Start with the work you need.

You can begin with a review, commission a focused improvement or bring the wider setup together.

01 / REVIEW AND PRIORITISE

Understand what needs attention.

For an established business that needs a clearer view of what to improve. We review the agreed pages and journeys, identify the main issues and recommend a practical order of work.

Review of agreed offers and pages

Customer journey observations

Prioritised recommendations

Proposed scope for the next stage

02 / IMPROVE YOUR EXISTING SETUP

Fix the parts holding you back.

For businesses with a working platform that needs targeted improvements. We refine the agreed pages, buying steps or delivery processes while retaining what already works.

For businesses with a working platform that needs targeted improvements. We refine the agreed pages, buying steps or delivery processes while retaining what already works.

Focused page and content improvements

Offer, checkout or onboarding updates

Relevant email and workflow changes

Testing and handover

03 / CONNECT THE WIDER BUSINESS

Bring your brand, offers and delivery together.

For businesses preparing a broader launch or resolving a fragmented setup. We plan and build the agreed website, sales journeys and supporting systems around how the business needs to operate.

Brand and offer presentation

Website and customer journeys

Course or membership setup

Connected workflows and launch support

Deliverables and fees are agreed before work starts.
Ongoing support is scoped separately where needed.

Deliverables and fees are agreed before work starts.

Ongoing support is scoped separately where needed.

Discuss your priorities

THE RIGHT PLATFORM SETUP

Build around what your business needs.

Keep the tools that are doing their job. We assess what needs to change before recommending a new website or platform.

EXPERIENCE

DESIGN

PLATFORM

INFRASTRUCTURE

KAJABI

Keep sales and learning in Kajabi.

Build or improve your website, sales pages, offers, checkout and course or member setup within Kajabi.

FRAMER + KAJABI

A custom marketing website, connected to Kajabi.

Use Framer for your public website and offer presentation, with Kajabi handling payments, access and learning.

COMPLETE DIGITAL EXPERIENCE

Connect the wider setup.

Bring your website, learning platform, email and business workflows together. We confirm the tools and integrations around the agreed scope.

KAJABI

Keep sales and learning in Kajabi.

Build or improve your website, sales pages, offers, checkout and course or member setup within Kajabi.

COMPLETE DIGITAL EXPERIENCE

Connect the wider setup.

Bring your website, learning platform, email and business workflows together. We confirm the tools and integrations around the agreed scope.

FRAMER + KAJABI

A custom marketing website, connected to Kajabi.

Use Framer for your public website and offer presentation, with Kajabi handling payments, access and learning.

SELECTED COURSE WORK

Expertise, turned into experience.

Expertise, turned into experience.

A selection of course experiences designed around the people buying, learning and delivering them.

A selection of course experiences designed around the people buying, learning and delivering them.

01

KAJABI / SPECIALIST EDUCATION

Tam Walsh Studios

An eight-week specialist course brought to life with a clear offer and a seamless customer journey.

VIEW CASE STUDY →

02

COURSE CREATION / MAKING & CRAFT

COURSE CREATION / MAKING & CRAFT

Bensy Studio

From making to learning – a practical course experience designed to share specialist skills with a wider audience.

IN DEVELOPMENT

03

DIFFERENT PLATFORM

Next course experience

A future project exploring a different platform and audience.

COMING SOON

HOW WE WORK

A clear scope before the work begins.

01

Understand

We discuss your offers, audience, current setup and the problems you want to solve.

02

Agree

We define the priorities, deliverables, fee and what is needed from you.

03

Improve

We design and implement the agreed changes, with review points along the way.

04

Test and hand over

We check the agreed journeys and layouts, explain how to manage the changes and identify any next steps.

01

Understand

We discuss your offers, audience, current setup and the problems you want to solve.

03

Improve

We design and implement the agreed changes, with review points along the way.

02

Agree

We define the priorities, deliverables, fee and what is needed from you.

04

Test and hand over

We check the agreed journeys and layouts, explain how to manage the changes and identify any next steps.

PRACTICAL QUESTIONS

Before we get started.

Can you improve what I already have?

Can you improve what I already have?

Yes. A project can focus on selected pages, offers, checkout steps, onboarding or workflows. We first establish what works and what needs attention.

Do you only work on courses?

Do you only work on courses?

No. We also help with memberships, paid resources and digital products, including how they connect with free content and introductory offers.

Do I need to move away from Kajabi?

Do I need to move away from Kajabi?

Not necessarily. Kajabi may already cover what you need. Framer or other tools are considered where there is a clear reason to use them.

Can you help me decide where to start?

Can you help me decide where to start?

Yes. A focused review can identify the main issues and give you a prioritised plan before you commit to a larger project.

Do you create the teaching content?

Do you create the teaching content?

You provide the subject expertise and teaching material. We help with its structure, presentation, navigation and delivery. Any additional content production is agreed separately.

Can you help with emails and automation?

Can you help with emails and automation?

Yes, where the platforms support the required workflow. We agree the purpose, triggers and messages, then test the setup within the project scope.

What does it cost?

What does it cost?

The fee depends on your current setup and the work required. After an initial discussion, we provide a defined scope and quote before starting.

Can you help after launch?

Can you help after launch?

Yes. Support can cover updates, troubleshooting and further improvements. The scope, availability and fee are agreed separately.

What would you like to improve?

Tell us what you sell, share your current website and explain where customers or your team get stuck. We can discuss the most useful next step.

Discuss your course business

Email Joe