Legal
Last updated 9 October 2026
Who is responsible
Joyi Vasudevan, a UK sole trader trading as Pixele, is responsible for the personal information described in this notice. The services covered are Pixele customer experience, UX, website, digital consultancy and automation services; Pixele Course websites, platforms and learning experiences; WallArt physical, custom-made and personalised artwork; and Still Moving creative studio, photography, video and content production services.
For privacy questions or requests, email joe@pixele.co.uk.
Information Pixele collects
When you use the enquiry form, Pixele collects the information you choose to provide: your name, business name, email address, website, project type, budget range and message.
Pixele may also receive information through email, calls, meetings, proposals, quotations, contracts, invoices and project or order work. For WallArt this can include contact and billing details, artwork choices, custom text or other personalisation instructions, dimensions and production specifications, reference material, delivery name and address, order correspondence and information about faults, damage, returns or complaints. For Still Moving this can include client and production contacts, project briefs, locations, schedules, contributor details, supplied materials and identifiable photographs, video or audio created or provided for an agreed project.
Where a client asks Pixele to work with information about their customers, members, learners, contributors or people appearing in supplied or created content, Pixele handles that information only for the agreed work and support.
For direct business outreach, Pixele may use professional contact details and role information obtained from business websites, professional profiles, referrals or direct correspondence.
The website uses Framer Analytics to measure page views, daily visitors and referral sources. Framer states that this service does not use cookies or persistent visitor identifiers and does not retain information that identifies a visitor.
Pixele has configured Google Analytics 4 (GA4), measurement ID G-KLXREQRWZ9, but it is currently disabled while final event-delivery testing is completed. The Google tag does not load and no GA4 analytics data is sent. If GA4 is enabled later, it may collect pages viewed, approximate location, device and browser information, referral source, scrolls, outbound clicks, site-search activity, video engagement and file downloads where those features occur, and it will remain blocked until analytics consent is granted.
How and why information is used
Pixele uses personal information to review and respond to enquiries, prepare quotations and proposals, provide agreed Pixele and Pixele Course services, create and fulfil WallArt orders, confirm specifications, produce personalised artwork, plan and deliver Still Moving photography, video and content projects, issue invoices, arrange delivery, provide support, handle complaints or statutory remedies, maintain business and tax records, improve services, protect the website and meet legal obligations.
The lawful basis depends on the purpose. Pixele may process information to take steps at your request before a contract, to perform a contract, to comply with a legal obligation, or for legitimate interests such as running the business, answering enquiries, maintaining records and improving services. If GA4 is enabled later, consent will be required for analytics and can be withdrawn at any time. Consent is also used anywhere else the law requires it.
Direct outreach and marketing
Pixele may contact relevant business professionals about services where there is an appropriate lawful basis and the communication is permitted. A professional email address being publicly available does not automatically make every marketing use lawful.
You can object to direct marketing at any time by emailing joe@pixele.co.uk. This right is absolute. Pixele will stop using your information for that purpose and may keep the minimum suppression record needed to avoid contacting you again.
Who information is shared with
Pixele uses Framer to build, host and operate the website and its native contact form. Pixele uses Google Workspace for business email, correspondence, documents, quotations, invoices and project or order administration. If a production or delivery provider is used for a WallArt order, Pixele shares only the information reasonably needed to produce or deliver that order. If an agreed Still Moving project uses collaborators, production suppliers or delivery providers, Pixele shares only the information reasonably needed for that work. These providers process relevant information under their own service and data-protection terms.
GA4 is currently disabled, so this implementation does not send GA4 analytics data to Google. If GA4 is enabled later with analytics consent, Google will process that data for Pixele under Google’s service terms and privacy information. Pixele has not enabled Google advertising tags through this implementation.
Information may also be disclosed where reasonably necessary to obtain professional advice, establish or defend legal rights, prevent misuse, or comply with a legal obligation or request from an authorised body.
Pixele does not sell personal information.
International processing
Framer and Google Workspace may process information in countries outside the United Kingdom. If GA4 is enabled later with consent, Google Analytics may also process information outside the United Kingdom. Where data-protection transfer rules apply, Pixele relies on the provider’s contractual and other safeguards recognised under applicable law.
How long information is kept
Pixele is introducing the following review periods from 7 October 2026. Earlier records have not been subject to a formal deletion schedule.
- Enquiries that do not become projects are reviewed 12 months after the last meaningful contact, and information that is no longer needed is deleted.
- Client contracts, quotations, accepted order information, production specifications, delivery records, project correspondence, Still Moving production files and identifiable media, and other deliverables may be kept for up to six years after the project or order ends where needed for contractual records, complaints, disputes, insurance, professional history or legitimate business records.
- Invoices, payment records and tax records are kept for at least five years after the 31 January Self Assessment submission deadline for the relevant tax year, or longer where legally required.
- Client customer, member or learner information is returned or deleted after the relevant work ends, according to the client agreement and any continuing support requirement.
- Marketing objections and opt-outs are kept as a minimal suppression record for as long as needed to prevent further contact.
- Framer Analytics uses a daily rotating secret to hash a visitor’s IP address and user agent. Framer deletes and replaces that secret each day rather than creating a persistent visitor identifier.
- The website keeps the analytics-consent preference in local storage for up to 180 days, unless the visitor changes the choice or clears browser data sooner.
Relevant records may be kept longer where a legal obligation, complaint, payment issue or dispute requires it.
Security
Pixele takes reasonable technical and organisational steps to protect personal information and limits access to people and providers that need it. No online service can guarantee complete security, so please avoid sending unnecessary sensitive information through the enquiry form.
Your data-protection rights
Depending on the circumstances, you may have rights to ask for access to your personal information, correction, deletion, restriction, portability, or an objection to processing. You may also withdraw consent where consent is the basis used. Analytics consent can be changed at any time through Cookie settings in the website footer.
To exercise a right, email joe@pixele.co.uk. Pixele may need enough information to confirm your identity and understand the request. You can also complain to the Information Commissioner’s Office if you are unhappy with how your information has been handled.
Changes to this notice
This notice may be updated when Pixele’s services, providers or legal obligations change. The latest version will appear on this page with its updated date.