CASE STUDY
Tam Walsh
Tam Walsh
A premium course experience for a leading wig maker.
A premium course experience for a leading wig maker.
We designed and built the customer experience around Tam’s Complete Hard Cap Wig Maker course—bringing together strategy, Kajabi, course structure, community and launch support.
We designed and built the customer experience around Tam’s Complete Hard Cap Wig Maker course—bringing together strategy, Kajabi, course structure, community and launch support.
STRATEGY
CUSTOMER EXPERIENCE
KAJABI
UX
AUTOMATION
AT A GLANCE
Turning expertise into a complete course experience.
Turning expertise into a complete course experience.
Tam Walsh brought years of specialist wig-making knowledge and an established reputation. We helped turn that expertise into a professional course experience, from first discovery through enrolment, learning and ongoing support.
Tam Walsh brought years of specialist wig-making knowledge and an established reputation. We helped turn that expertise into a professional course experience, from first discovery through enrolment, learning and ongoing support.
PROJECT
Complete Hard Cap Wig Maker
Complete Hard Cap Wig Maker
PLATFORM
Kajabi
Kajabi
TIMELINE
2026
2026
AUDIENCE
Aspiring and developing wig makers
Aspiring and developing wig makers
01 — THE BRIEF
A wealth of expertise ready to reach a wider audience.
Tam wanted to share her specialist wig-making knowledge through a professional course customers could understand, purchase and learn from.
Tam wanted to share her specialist wig-making knowledge through a professional course customers could understand, purchase and learn from.
The challenge went beyond a sales page: connecting the proposition, course content, enrolment, payments, onboarding, community and ongoing support.
The challenge went beyond a sales page: connecting the proposition, course content, enrolment, payments, onboarding, community and ongoing support.
02 — THE SOLUTION
A complete course experience from discovery to learning.
Pixele brought the customer-facing and operational parts of the course together in Kajabi, creating a clearer path from discovering Tam’s expertise to becoming an enrolled student.
Pixele brought the customer-facing and operational parts of the course together in Kajabi, creating a clearer path from discovering Tam’s expertise to becoming an enrolled student.
01
01
Sales experience
Sales experience
A clearer sales journey that explains the programme and gives prospective students confidence to enrol.
A clearer sales journey that explains the programme and gives prospective students confidence to enrol.
02
02
Course & curriculum
Course & curriculum
An eight-week learning experience with lessons, resources and course information in a clear structure.
An eight-week learning experience with lessons, resources and course information in a clear structure.
03
03
Community & live support
Community & live support
A dedicated space for weekly Q&A, recordings, discussions and ongoing access to Tam.
A dedicated space for weekly Q&A, recordings, discussions and ongoing access to Tam.
04
04
Enrolment & access
Enrolment & access
Offers, payment options, checkout, course access and onboarding connected into one journey.
Offers, payment options, checkout, course access and onboarding connected into one journey.
03 — THE CUSTOMER JOURNEY
A seamless experience from first discovery to learning and beyond.
We considered the experience end to end, making it easier to find the course, understand the value, enrol with confidence and feel supported throughout.
01
Discover
Find Tam and encounter the course.
02
Understand
Explore the curriculum and format.
03
Trust
Build confidence through expertise and clear information.
04
Choose
Understand enrolment routes and payment options.
05
Purchase
Complete checkout with minimal friction.
06
06
Onboard
Onboard
Receive access and know what happens next.
Receive access and know what happens next.
07
07
Learn
Learn
Follow the eight-week programme.
Follow the eight-week programme.
08
08
Get support
Get support
Use the community, Q&A and resources.
Use the community, Q&A and resources.
04 — SALES EXPERIENCE
A premium, conversion-focused experience.
A premium, conversion-focused experience.
02
02
03
03
04
04
05
05
06
06
07
07
09
09
Proposition, credibility, curriculum, course experience and enrolment.
Proposition, credibility, curriculum, course experience and enrolment.
05 — COURSE EXPERIENCE
A clear and structured eight-week curriculum.
A clear and structured eight-week curriculum.
Lessons, downloadable resources and supporting course information.
Lessons, downloadable resources and supporting course information.
06 — COMMUNITY & SUPPORT
A space to learn, ask and share.
A space to learn, ask and share.
Weekly Q&A
Weekly Q&A
Friday live sessions, approximately 40 minutes.
Friday live sessions, approximately 40 minutes.
Recordings
Recordings
Access for students unable to attend live.
Access for students unable to attend live.
Supply & kit list
Supply & kit list
Materials, tools and kit information.
Materials, tools and kit information.
1-to-1 support
1-to-1 support
Tutorial dates and booking information.
Tutorial dates and booking information.
07 — COMMERCE
OFFER →
OFFER →
PAYMENT →
PAYMENT →
CHECKOUT →
CHECKOUT →
ACCESS →
ACCESS →
ONBOARDING
ONBOARDING
08 — OUTCOME
A stronger foundation for Tam’s course business.
Sales experience, course structure, enrolment, community and supporting systems brought into a more connected Kajabi experience.
Connected experience
From discovery to learning and support.
Structured delivery
Content and student information organised around the programme.
Operational foundation
Offers, access, payments and launch configuration connected.
Room to develop
An environment that can evolve with the programme.
08 — OUTCOME
A stronger foundation for Tam’s course business.
Sales experience, course structure, enrolment, community and supporting systems brought into a more connected Kajabi experience.
Connected experience
From discovery to learning and support.
Structured delivery
Content and student information organised around the programme.
Operational foundation
Offers, access, payments and launch configuration connected.
Room to develop
An environment that can evolve with the programme.
08 — OUTCOME
A stronger foundation for Tam’s course business.
Sales experience, course structure, enrolment, community and supporting systems brought into a more connected Kajabi experience.
Connected experience
From discovery to learning and support.
Structured delivery
Content and student information organised around the programme.
Operational foundation
Offers, access, payments and launch configuration connected.
Room to develop
An environment that can evolve with the programme.
PIXELE COURSE
Turn your expertise into a course experience people want to buy.
Pixele helps experts, educators and creators design the experience around selling and delivering their knowledge.
EXPLORE PIXELE COURSE →
PIXELE COURSE
Turn your expertise into a course experience people want to buy.
Pixele helps experts, educators and creators design the experience around selling and delivering their knowledge.
EXPLORE PIXELE COURSE →
PIXELE COURSE
Turn your expertise into a course experience people want to buy.
Pixele helps experts, educators and creators design the experience around selling and delivering their knowledge.
EXPLORE PIXELE COURSE →