01 / 05
Understand
Learn about the organisation, customers, services, evidence, goals and constraints.
CONTACT PIXELE
WEBSITE DESIGN • CX • UX • SERVICE DESIGN
Tell us what
Tell us what
you’re working on.
you’re working on.
Let’s talk.
Let’s talk.
Whether it is a new website, an existing digital experience or a wider business challenge, start with a straightforward conversation.
Whether it is a new website, an existing digital experience or a wider business challenge, start with a straightforward conversation.
Whether it is a new website, an existing digital experience or a wider business challenge, start with a straightforward conversation.
New websites.
Existing experiences.
Wider digital challenges.
CONNECTED EXPERIENCE MODEL
Four perspectives.
One practical view of the experience.
Customer experience is rarely fixed at the interface alone. The strongest opportunities appear when the visible journey and the operational reality are considered together.
Customer experience is rarely fixed at the interface alone. The strongest opportunities appear when the visible journey and the operational reality are considered together.
01
Customer
Needs, expectations, questions, confidence and the experience across every relevant touchpoint.
03
Business
Commercial priorities, operational constraints, governance and what teams can realistically deliver.
Connected Experience
02
Service
The end-to-end journey, channels, handovers, ownership and backstage processes shaping the outcome.
04
Delivery
Clear content, interfaces, workflows, recommendations and implementation.
Connected Experience
Connected Experience
01
01
Customer
Customer
Needs, expectations, questions, confidence and the experience across every relevant touchpoint.
Needs, expectations, questions, confidence and the experience across every relevant touchpoint.
02
02
Service
Service
The end-to-end journey, channels, handovers, ownership and backstage processes shaping the outcome.
The end-to-end journey, channels, handovers, ownership and backstage processes shaping the outcome.
03
03
Business
Business
Commercial priorities, operational constraints, governance and what teams can realistically deliver.
Commercial priorities, operational constraints, governance and what teams can realistically deliver.
04
04
Delivery
Delivery
Clear content, interfaces, workflows, recommendations and implementation.
Clear content, interfaces, workflows, recommendations and implementation.
APPROACH
Joined-up thinking across business, customer, experience and delivery.
I consider what customers need, how services work, what the business needs to achieve and how solutions can be designed and delivered.
02 / 05
Investigate
Review journeys, touchpoints, content, processes, systems and stakeholder perspectives.
03 / 05
Define
Frame the problems, opportunities, service principles and priorities.
04 / 05
Design
Develop clearer journeys, content, interfaces, workflows and service concepts.
05 / 05
Implement and improve
Support delivery, test assumptions, measure where possible and refine the experience.
01 / 05
Understand
Learn about the organisation, customers, services, evidence, goals and constraints.
02 / 05
Investigate
Review journeys, touchpoints, content, processes, systems and stakeholder perspectives.
03 / 05
Define
Frame the problems, opportunities, service principles and priorities.
04 / 05
Design
Develop clearer journeys, content, interfaces, workflows and service concepts.
05 / 05
Implement and improve
Support delivery, test assumptions, measure where possible and refine the experience.
←
01 / 05
→
01 / 05
Understand
Learn about the organisation, customers, services, evidence, goals and constraints.
02 / 05
Investigate
Review journeys, touchpoints, content, processes, systems and stakeholder perspectives.
03 / 05
Define
Frame the problems, opportunities, service principles and priorities.
04 / 05
Design
Develop clearer journeys, content, interfaces, workflows and service concepts.
05 / 05
Implement and improve
Support delivery, test assumptions, measure where possible and refine the experience.
←
01 / 05
→
CONTACT
Start a conversation.
Joe Vasudevan · London, UK
Email joe@pixele.co.uk with a short outline of the project, the problem you want to solve and any useful timescale.