JOE VASUDEVAN : PORTFOLIO
Selected Work
01
M&G plc
Financial Communications & Reporting
Senior Analyst · 2022–2026
Presentation and communications design produced during my four years at M&G plc. Working within established brand guidelines, I developed and refined materials supporting financial reporting, investor communications and internal business presentations.
02
Information Design
CORPORATE PRESENTATIONS & INFORMATION DESIGN
SELECTED WORK · VARIOUS PROJECTS
Designing clear, engaging presentations that turn complex content into structured visual stories. Work includes executive presentations, financial charts, infographics, business diagrams and presentation templates, with an emphasis on clarity, consistency and effective communication.
03
Annual Reports
CORPORATE REPORTING & PUBLICATION DESIGN
SELECTED CLIENT WORK · MULTIPLE YEARS
Annual report design and production for corporate clients, including Cygnet Property & Leisure. Work covers cover concepts, editorial layouts, financial information, typography and print-ready artwork, bringing clarity and consistency to complex, content-heavy publications.
04
BRAND IDENTITY & CORPORATE COMMUNICATIONS
CREATIVER · 2005–2020
Selected brand and communications projects developed through fifteen years of independent consultancy. Work includes visual identity systems, brand guidelines, corporate literature and marketing materials, ensuring consistent, professional communication across print and digital formats.
Expertise
Presentation Design
Slide architecture and flow · PowerPoint design and animation · Presentation template systems · Data visualisation and charting · Executive and investor presentations · Pitch and proposal design · Presentation guidelines and standards
Information Design
Complex information simplification · Financial data visualisation · Infographics and process diagrams · Tables and comparative formats · Annual reports and regulatory documents · Document typography and layout · Information hierarchy
Brand Communications
Visual identity application · Brand guidelines and standards · Typography systems and hierarchy · Collateral and materials design · Marketing communications · Editorial and publication design · Cross-channel brand consistency
Production & Quality
File preparation and preflight · Print and digital production · Document consistency standards · Version control and master files · Quality review and sign-off · Cross-platform delivery · Accessibility and document compliance
Software
Experience
Two decades,
one throughline.
2026 – Present
Founding and leading a customer and digital experience consultancy, delivering brand strategy, digital design and communications programmes for financial and professional services clients.
Jan 2022 – Jun 2026
Senior analyst and lead designer for investor communications, brand implementation and presentation systems at one of Europe’s leading savings and investments businesses.
Aug 2005 – Jan 2020
Founded and led an independent brand consultancy delivering visual identity, brand strategy and communications for creative and professional services businesses.
1993 – 2005
Over a decade in creative brand communications roles across London agencies, building typography, layout and visual identity skills across print, editorial and brand campaigns.
Education
1988 – 1990
1986 – 1988
1981 – 1986








































































