BRAND FOUNDATION
Colour System
A thoughtful palette built on contrast, clarity and emotion. Designed to create immersive digital experiences that move people forward.
EXPLORE THE GUIDELINES
01
Colour Palette
Our colour system is built to create depth, hierarchy and emotion. Each colour has a purpose and a place.
FOUNDATION
Deep Navy
#01011A
Indigo Shadow
#1A2363
ENERGY
Electric Violet
#7B2CFF
Neon Magenta
#FF2DAA
Aurora Blue
#2EAFFF
NEUTRALS
Soft White
#F5F7FF
Soft Grey
#C2C4CC
Graphite Grey
#2A2E3F
02
How To Use The Colours
Using colour with intention creates clarity, hierarchy and impact.
Backgrounds
Use Deep Space Navy for immersive sections and key moments. Use Soft White and Soft Grey for content and clarity.
Accents
Use Electric Violet, Neon Magenta and Aurora Blue for buttons, icons, highlights and interactive states.
Surfaces
Use Soft White and Soft Grey for cards, sections and content blocks to create structure and rhythm.
Neutrals
Use Graphite Grey for borders, dividers and secondary text to support hierarchy and readability.
ENERGY COLOURS
Electric Violet
#7B2CFF
Primary brand colour.
Represents creativity, innovation and transformation.
Indigo Shadow
#FF2DAA
Accent colour.
Used to create energy, emotion and visual emphasis.
Aurora Blue
#2EAFFF
Supporting colour.
Communicates clarity, intelligence and trust.
NEUTRALS
Soft White
#F5F7FF
Primary light surface and text colour.
Used to maximise clarity and readability.
Soft Grey
#C2C4CC
Secondary light surface and text colour.
Used to maximise clarity and readability.
Graphite Grey
#2A2E3F
Supporting neutral.
Used for borders, dividers, muted UI elements and secondary text.
