Colour Palette
A thoughtful palette built on contrast, clarity and emotion.
Designed to create immersive digital experiences that move people forward.
CORE PALETTE
CORE FOUNDATION
Deep Space Navy
Indigo Shadow
#1A2363
Layering colour.
Introduces depth within gradients, overlays and supporting visual elements.
Indigo Highlight
#153454
Highlight colour.
Introduces depth within gradients, overlays and supporting visual elements.
ENERGY COLOURS
Electric Violet
#7B2CFF
Primary brand colour.
Represents creativity, innovation and transformation.
Indigo Shadow
#FF2DAA
Accent colour.
Used to create energy, emotion and visual emphasis.
Aurora Blue
#2EAFFF
Supporting colour.
Communicates clarity, intelligence and trust.
NEUTRALS
Soft White
#F5F7FF
Primary light surface and text colour.
Used to maximise clarity and readability.
Soft Grey
#C2C4CC
Secondary light surface and text colour.
Used to maximise clarity and readability.
Graphite Grey
#2A2E3F
Supporting neutral.
Used for borders, dividers, muted UI elements and secondary text.



